4 Pro Tips on Choosing the Ideal Commercial Paint Colour

The first thing that customers and business associates notice when they visit your commercial building is the external appearance. First impressions are crucial because they create the right image for your brand. If you want to paint or repaint your commercial building, think about the colours beforehand. There is an entire psychology behind colours and what brand images they communicate. Consider discussing with a professional painting contractor about them and their significance before the project. Here are three tips that you will also find helpful.

1. Think About Your Target Audience

Different demographics will respond differently to colours. For example, the younger generation reacts to vibrant ones, even when using a combination on the building. On the other hand, an older person is more likely to be impressed by those that invoke neutrality and calmness. Therefore, red, pink and orange are excellent if your brand sells to millennials and younger people. However, you will do better with cool shades when selling to the older generation. 

2. Consider Your Industry

The industry also matters a lot when you are choosing paint for your building. For example, black and white allude to elegance and exclusivity. Many luxury brands use colours like black and gold to imply that they are high-end. If you are in banking and finance, green and blue will be excellent for you. The two signify stability and loyalty.

Red communicates your boldness. If you combine red and yellow, you get perfect for branding a food-related brand. Painters or consultants can help you figure out the colours that will give out the best messages depending on your industry. 

3. Choose Excellent Signage

You will need to hire a talented artist to handle your signage. Painting is just one part of the decoration process. The other part is installing the right messages to identify the building. A professional painter will paint the company name and other brand messages that you want on the wall to complement the paintwork.

4. Consider Paint Quality

Most environmental and weather elements can damage outdoor paint. Rain, dust, the UV rays of the sun and other factors can speed up the rate at which the paint gets damaged. Therefore, choose high-quality paint that will withstand extreme weather for a long time.

The most important thing is to work with painters who understand the value of paint in branding. The results of your painting project will meet your expectations when you hire professional painters.  

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